TORAY JAPANESE

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DCA2000 Grand Prize Interview
Mr. JD Jarvis
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Mr. JD Jarvis

"Carnival"
Visit JD's website:http://www.dunkingbirdproductions.com/

Q1 Please introduce yourself.
My name is JD Jarvis. "JD" is an unusual name. I have not been able to discover why my parents named me this except for the fact that they seemed to like how it sounded. When people ask me about it, I tell them that I just consider myself lucky that my parents used letters to name me, since I suppose they could have used numbers instead. I am 50 years old, I received a Masters of Fine Arts degree in Mixed Media and Video Art about 25 years ago. I also painted for awhile, but have earned my living mainly as a TV photographer, editor and director.
Q2 As a TV Production Manager, what type of programmes do you produce?
I live in Las Cruces, New Mexico, very close to the US border with Mexico in the northern part of the Chihuahuan desert. I work at New Mexico State University as Production Manager for the local Public Broadcasting Network, similar to NJK. I am the manager of three other people. Together, we create TV programs that are of interest to our viewers in my part of the American Southwest. We also teach students professional TV Production techniques and use students to help us create our local programs, which includes a nightly Newscast, a weekly talk and community affairs program and about three full length documentaries per year.
Mr. JD Jarvis with some of his students at New Mexico State University. The photo was taken at the TV station on one of the sets they are using for a program.
Q3 How did you start to draw computer graphics?
Through my interest in TV Production, I have always been aware of how computers were being put to use to create text and graphics. About seven years ago, my wife who is also an artist, and I decided that the software had gotten good enough and the computers affordable enough for us to begin exploring how to create our artwork digitally. We started with Metacreations "Painter" and Adobe "Photoshop" software and added other programs that interested us. As time went by, we decided to begin printing our work and created a home based business in computer design and printing in order to pay for the equipment and materials we needed to make Fine Arts prints of our digital art.
Q4 How did you know about Toray Digital Awards? Why did you decide to apply?
I discovered the Toray Digital Awards while surfing the net and searching for "digital art" related websites. I was pleased to see such high quality artwork and was most impressed with how nicely the website was set up to receive and process entries. I also had great respect for the panel of judges and the way in which the contest is conducted. So, I wanted to become a small part of this intriguing art exhibit and sent in one of my digital artworks.
Q5 We enjoyed your web site. You seem to utilize various media for your production, how do you think of advantages and disadvantages of mass media?
Both myself and my wife, Myriam, got our art degrees in "Mixed Media". We are quite comfortable in using whatever media or tools are necessary to create the artistic vision we have seen in our mind's eye. Our concept of Art is very open and we are always exploring ways to mix different techniques and materials. The computer is our favorite tool since it can simulate so many different processes and materials.
Q6 In general, many of this year's entries tended to be dark and symbolize mode of the current situation. However, your "Carnival" is very pop and fun type of work. What was your intention to create this type of cheerful work?
I am basically a cheerful person, although these days that does often require ignoring reality. For instance, we must ignore the idea that money is necessary for fun. Music, food, dance and laughter are natural pleasures and need not cost much when people are willing to share. My artwork is usually energetic and seemingly full of motion and "Carnival", the piece which has been honored in this year's contest, reflects this energy. As "Carnival' developed I realized that I wanted to include as much of the feeling of human energy and excitement as I could, so I looked for ways to symbolize the food and dance and even the danger of a large crowd of human beings carried away by their celebration. I believe anyone that has attended a large and active festival can relate to my picture.
Q7 Where is the point you have struggled on and the point you have deviised on your work?
I have always admired "Surrealist" artwork and I prefer work that looks different whenever you encounter it. Depending on one's mood or the activities of the day a familiar piece of art may suddenly seem different and reveal new meanings to the viewer. This is also true of poetry and of dreams. Even when I work on an abstract theme one of the challenges I set for myself is to combine flat two dimensional design with seemingly deep three dimensional elements. This way, one of my paintings may look one way on the right side and appear totally different on the left. It is my challenge to create dream-like imagery to which all humans can share or create a connection.

Mr. JD Jarvis at his PC desk.
Q8 I think you must be busy to work on Computer Graphics with your own professional work (TV Producer). Would you please tell me if you have some secrets for using your own time effectively?
When we purchased our first computer I told myself, "here you have spent a lot of money on this box. Since you have spent as much as it would cost to purchase a piano, you must now practice playing it as if it were a musical instrument that you wish to master!" So, I set aside at least two hours per day to practice. Well, I found the instrument so enchanting that two hours easily turned into four. When someone is that involved, like a musician, actually enchanted by the noise you are making, the hours disappear. But, unlike a musician, who must play the songs of other composers for many years; I also found that being able to instantly create my own personal work intensified my desire to explore my new tool.
Q9 What is Computer Graphics for you?
To me computer graphics represent the most important development in the visual arts since the invention of the camera. It challenges a lot of the preconceived ideas that have built up around the Fine Arts. And, it has increased the creative bandwidth of our expanding global culture. Many people who would not otherwise consider themselves artists are working visually on computers. The tools are so new that no one can tell you exactly how to use them and we are seeing exciting new work emerge everywhere. I would love to see this interest in computers spill over into an enhanced appreciation of Art in general, in my country. Art is not a day-to-day part of the culture of the United States, but maybe through an interest in seeing what computers can do an appreciation for Art can arise.
Q10 .Could you tell as about your dream?
My dream is to create digital art work that is appreciated and collected world wide. We would like to establish a school for studying digital art and printmaking, where students could come to improve and accomplished artists would come to have the best quality prints of their work made. In order to do this, I realize I must promote Digital Art in general, since there is so much for people to understand and appreciate. It's a big dream, of course, but why waste time with small ones, since there are already so many small dreams to achieve on the way to the large ones.
Q11 As a part of social contribution activities, Toray holds DCA every year. What is your view to this sort of social contribution activities by corporations?
Corporations are successful because of the riches that are provided to it by the societies in which those corporations are found. The highly skilled workers are provided by the society's schools and teachers for the success of the corporations. The society builds the roads and the markets which allow corporations to prosper. Armies of young men are willing to fight battles to protect what corporations have built. So, it is most fitting that enlightened corporations such as Toray look for ways to actively give something back to society. I am very impressed that Toray has chosen to conduct a global art appreciation contest that encourages many people to use the computer not only to create artwork, but to join in a positive and enriching activity and sharing. It is not just the art but the gathering of all the people that makes the DCA competition an important contribution to an increasingly global society.
Q12 Please give a word to staff members of the Toray Group around the world.
To the staff of the Toray Group I would like to say thank you for making Toray a strong company which also has the insight to share and create such a meaningful event as the Digital Creative Awards. I am deeply honored that one of my artworks was chosen. I am inspired and encouraged to work doubly hard at my Art, as well as my dreams. Thank you, so much.

Copyright(c) 2001 Toray Industries, Inc.