Profile of Nobumichi Tosa |
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President of Maywadenki
Apr. 14th, 1967: Born in Hyogo Prefecture
Mar. 1993: The Department of Arts Study, Postgraduate Course, Tsukuba University, Awarded Master's Degree
Professional Career
May 1993 - Mar. 2001: Vice President of Maywa Denki
Apr. 2001- present: President of Maywa Denki
(succeeded on Masamichi Tosa's retirement)
Maywa Denki is an art unit produced by Nobumichi Tosa.It was named after the company that his father used to run bygone days. The costume is designed as a typical working uniform of Japanese electric stores, symbolizing small/medium-sized enterprises that had once supported Japan's economy during its high-growth period. Its unique style is indicated by a term he uses: for example, each piece of Maywa Denki's work is called "a product" and a live performance or exhibition is held as "a product demonstration." The products produced so far include "NAKI Series," fish-motif nonsense machines, "Tsukuba Series," original musical instruments, and "Edelweiss," flower-motif objet d'art. Although Maywa Denki is known and appreciated as an artist, its promotion strategies are full of variety: exhibition, live stages, performances, producing music, videos, writing, merchandising toys, stationery, and electric devices. As Nobumichi is still looking for a new scheme for a different approach to the public, Maywa Denki now in earnest begins to extend its activities to overseas, holding exhibitions in Europe (Paris, London) and selling Na-Cord in the United States in 2001. Maywa Denki is organized in 1993 as an art unit of two members (brothers), Masamichi (elder brother) and Nobumichi (younger brother) Tosa. They started their career as an exclusive art unit belonging to Sony Music Entertainment, and later in 1998 transferred its management agency from SME to Yoshimoto Kogyo Co., Ltd. On Masamichi's retirement on March 31, 2001, Nobumichi succeeded as the president.
Maywa Denki official site |
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